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Georges Hobeika Ready-to-Wear Spring-Summer 2023 Collection


For the Spring-Summer 2023 season, Co-Creative Directors Georges and Jad Hobeika look to the beauty, grace and gregarious nature of the flamingo in a collection fit for emancipated young women flocking together to cultivate their own exotic dream world.

Against a backdrop of giant blue fantasy flamingos, a series of bold, modern silhouettes channel myriad eras, couture fabrics and techniques. Neoclassical draped chiffon column dresses in vibrant shades exude simple elegance, while drop-shaped mirror and sequin embroideries flow down the busts, hips, and hems of gowns, like glistening waterfalls.

A liberating mood embodying magic and glam meets pop on color-block constructions, mixing acid hues with gold on portrait collar and spaghetti-strap dresses with sparkling pleated hems, and clashing turquoise and aqua blue on ultra-graphic pantsuits and a long cape and pant ensemble emblazoned with a flamingo motif.

Photo: Courtesy of Maison Georges Hobeika

Experimenting with design styles, gradient pastel rainbow swaths add romance to pieces bridging athleisure and couture. Alongside are asymmetrical dresses with peek-a-boo cut-outs, sexy black bodices and richly beaded swimwear-inspired pieces worn with skirts and capes.

A sprinkling of men’s looks mix a modern casual attitude with the house’s couture treatments, such as an embroidered light-blue jersey tank encrusted with crystal details and rosette flowers paired with brightly colored silk jersey shorts.

Heightening the dreamy vibe, soft feathery clouds spring from the hems of youthful short coat dresses while kaleidoscopes of glittering embroidered butterflies alight onto brightly colored gowns.

Photo: Courtesy of Maison Georges Hobeika

Colors and textures channel summer in a mix of muted skin tones and terracotta invigorated by shots of acid green, turquoise, golden yellow, and all shades of pink. Adding visual impact, layers of tulle embroidered with dichroic glass beads evoke the color-changing effect of a sunset.

The Georges Hobeika monogram stars in intricate beaded motifs embellishing looks and a range of accessories, from sheer tulle gloves to shoes and socks. Other headlining leitmotifs include the orchid, which adorns everything from couture bra tops to a new baguette-style bag. The sensual bloom also surfaces on belt buckles and metallic sphere pendant earrings along with sculptural disc-shaped visors in graphic laser-cut motifs delicately embellished with lace encrustations and embroideries.

These graphic hats top the silhouettes of the radiant, empowered Georges Hobeika woman perched on her glamourous platform pumps. Despite the mood for escapism, this high-octane wardrobe is anchored in real life.