Gucci Reveals “We Will Always Have London” Campaign: An Ode to an Enduring Bond
- Nada Armanious
Gucci unveils its new campaign, “We Will Always Have London,” by Creative Director Sabato De Sarno, showcasing the Gucci Blondie bag and the Cruise 2025 collection. The campaign is an ode to the timeless allure of London and the House’s deep connection to the city.
Source: Courtesy of Gucci
The campaign features cultural icons Debbie Harry and Kelsey Lu, photographed by the award-winning Nan Goldin, who brings a documentary-style approach to the imagery where the protagonists are followed around different locations in the city. London is an eternal muse for music, art, and culture, inspiring the timeless elegance and free-spirited energy that define both the House and the city.
Notably, this city holds historical significance for Gucci as it was where a young Guccio Gucci first encountered the sophisticated allure that inspired him to establish the House in 1921. This is also where the Cruise collection was debuted, further strengthening this enduring bond between the House and the city, shaping Gucci’s creative journey on so many levels.