Gucci Gift Campaign: A Celebration of Togetherness Across Four Evocative Chapters
- Nada Armanious
Gucci has unveiled its new Gucci Gift Campaign, presented across four captivating chapters this festive holiday season. Envisioned by Creative Director Sabato De Sarno, the campaign tells an evocative story of how joyful moments shared with biological or chosen family resonate long after the celebrations. Gifting is portrayed as a way to enhance heartfelt gestures between givers and receivers, embodying timeless connections that transcend material value.
Photo provided by Gucci
The campaign features an impeccable cast of Gucci’s Global Brand Ambassadors and friends of the House, each narrating a distinctive story under the themes of togetherness and love. Set against backdrops evoking pivotal moments leading up to the holidays, the campaign showcases ready-to-wear pieces from Gucci’s latest collections alongside curated accessories—perfect for gifting, winter getaways, and year-end celebrations.
The first chapter, “Stories from The Savoy,” takes place in the grandeur of London’s The Savoy hotel, where the history of Gucci was born. It alludes to a young Guccio Gucci working at the hotel as a porter, observing and absorbing luxury and sophistication. This chapter celebrates moments of togetherness, featuring Jessica Chastain accompanied by the Gucci Bamboo 1947 bag and her longtime friend Danielle Pizzorni, symbolizing a bond of friendship. Kendall Jenner appears with the Jackie 1961 handbag, while Ni Ni dazzles in a shimmering ensemble featuring the Gucci Jackie Notte. Other highlights include the Horsebit 1953 loafer, Gucci Valigeria travel pieces, the heritage-inspired Gucci Signoria slingback, the Re-Web sneaker, and Marina Chain and Gucci Horsebit jewelry.
The second chapter, “To the Mountain,” transports viewers to snow-capped peaks, where friends and loved ones share a carefree getaway amid serene landscapes. In this winter wonderland, Kendall Jenner stuns in GG Monogram outerwear, paired with the elegant GG Emblem and GG Marmont handbags. Jannik Sinner shines in logo-embellished knitwear, complemented by a metallic silver edition of the classic Gucci duffle. Kristy and Violet Hume are captured in a candid mother-daughter moment, celebrating intimate family connections. This chapter features gift options such as seasonal interpretations of the GG Marmont and Gucci Re-Web sneakers, plush down jackets, soft knitwear, and après-ski looks.
The third chapter, “Heading Home,” embraces the most heartfelt destination of the holiday season: home. Real families, including mother-daughter duos like Ms. Tina and Solange Knowles, Duyen, Lauren, and Chloe Nguyen, and Mariel, Dree, and Langley Fox Hemingway, as well as the couple Sylke and Delroy Golding, bring this chapter to life. The collection showcases GG Monogram ready-to-wear pieces, GG Marmont editions in Gucci Rosso Ancora velvet and metallic silver, pet-inspired wallets and keychains, Gucci Décor items, and classic handbags.
The final chapter, “A Night in Florence,” unfolds in the birthplace of Gucci—Florence, Italy. This chapter highlights the city’s artistry and tradition, featuring Julia Garner alongside her husband Mark Foster, as well as Dakota Johnson, Ni Ni, and Xiao Zhan. Iconic designs such as the Jackie Notte, Jackie 1961, and Bamboo 1947 handbags are reimagined in metallic tones, Rosso Ancora, and crystal embellishments. Completing the looks are Gucci Signoria slingbacks and Gucci Horsebit fine jewelry, adding an elegant touch to this celebratory collection.