Everything to Know about Cartier's Into The Wild Exhibition in Riyadh

February 4, 2024
Nada Armanious

Cartier welcomes guests to witness the journey behind the House’s opulently breathtaking Panthére at its new immersive exhibition at VIA, Riyadh. The ‘Into The Wild’ exhibition makes its first impression of splendor with its pyramidical architecture, featuring a red hue covering the exterior walls and a large Panthére on one side.

Photo: Courtesy of Cartier

The exhibition pays homage to the evolution of the well-known symbol and its meticulous craftsmanship through four immersive stages, revealing some of the brand’s archival sketches, photographs, and videos.

Photo: Courtesy of Cartier

The interior includes an all-white minimalistic design with royal gold detailing and, most excitingly, three doors that transport guests into the world of the House’s fine artistry and history. It alludes to the Maison’s creative director Jeanne Toussaint from 1933 to 1970 with a replica of his all-white office shown through a dynamic projection.

Photo: Courtesy of Cartier

The captivating exhibition is open to all until February 5 and will additionally allow visitors to enjoy refreshing beverages at the Panthére cafe.