Watches & Wonders Geneva 2025’s Key Highlights and Trends
- Nada Armanious
This year’s remarkable Watches & Wonders event, held in Geneva from April 1 to 7, was the largest to date. It showcased the latest innovations and trends in watchmaking, featuring 60 esteemed brands—alongside exciting newcomers such as Bulgari, Christiaan van der Klaauw, Kross Studio, and MeisterSinger.
Source: Watches and Wonders
And when we say the guests were numerous, we mean it. The event welcomed a record-breaking 55,000+ visitors over the course of the week.
Source: Rolex
Among the standout releases were the Rolex Land-Dweller, Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première, the TAG Heuer Formula 1 Revival, and the reimagined Cartier Tank à Guichets.
Photo provided by Hermès
While craftsmanship, innovation, and excellence remain at the heart of the show, the 2025 edition also highlighted emerging trends such as motorsport-inspired designs with strong nods to Formula 1, whimsical and unconventional pieces from brands like Hermès and Van Cleef & Arpels, and bold material experimentation, particularly from Hublot.