Urbnlanes Developments & IHG Hotels & Resorts Forge Groundbreaking Partnership to Launch Two Prestigious "Crowne Plaza" in Its Projects in New Cairo and NAC
- Nada Armanious
Urbnlanes Developments, a leading player in the real estate development and a subsidiary Emeel Abdalla Investments, has announced a strategic partnership with IHG Hotels & Resorts, one of the world’s leading hotel companies. This partnership aims to open two new hotels under the globally recognized brand “Crowne Plaza” in Yellow Residence New Cairo and Levels Business Tower NAC. Representing investments exceeding three and a half billion EGP, these hotels signify a significant milestone in both the hospitality and real estate sectors, promising an exceptional experience that combines the luxury and comfort associated with Crowne Plaza with Urbnlanes’ expertise in developing distinctive real estate projects.
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The signing ceremony was attended by notable figures including Ghada Shalaby, Deputy Minister of Tourism and Antiquities, H.E. Ghanem Saqr, the Ambassador of the State of Kuwait to Cairo, and Khaled Abbas, Chairman of New Administrative Capital. The agreement was signed by Eng. Emeel Abdallah, Chairman of Urbnlanes Developments, and Haitham Mattar, Managing Director, India, Middle East & Africa, IHG, in the presence of Eng. Fadi Emeel Abdalla, CEO of Urbnlanes, Eng. Shadi Emeel Abdalla, Managing Director of Urbnlanes, and leaders from the Ministry of Tourism, reflecting the strength of this partnership and its impact on the tourism sector in Egypt, by enhancing luxurious hospitality experiences and attracting more visitors from around the world.
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As part of this partnership, two hotels will be established. The first is the Crowne Plaza New Cairo, located within the Yellow Residence mixed-use project, situated in the heart of New Cairo on the Suez Road directly adjacent to Rehab City. The second is the Crowne Plaza Levels Tower in the New Administrative Capital within the Levels Business Tower project, located on the frontline of tourist towers in the Downtown area of the New Administrative Capital directly on the Green River. These prime locations ensure guests a sophisticated stay featuring modern amenities and exceptional services. The hotels will provide unique levels of comfort and luxury, ensuring guests the highest levels of flexibility and balance between work requirements and enjoying an atmosphere of tranquility and relaxation. This makes them an ideal destination for travelers from around the world, enhancing Egypt’s position as a global tourist destination and contributing to attracting more tourists and foreign investments to the hospitality sector.
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Set to open in 2028, The upcoming opening of the two new hotels demonstrate a commitment to the highest standards of quality. The Crowne Plaza New Cairo Yellow Residence boasts a prime location near business hubs and Cairo International Airport, offering 180 rooms, a 24/7 restaurant, a Club Lounge, and five meeting rooms along with an events hall and banquet facilities.
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Similarly, the Crowne Plaza New Administrative Capital, part of the Levels Business Tower project, provides 110 rooms tailored for business travelers, ensuring convenient access to government ministries, administrative institutions, and embassies. The hotel features three upscale restaurants and five meeting rooms equipped to cater to guests’ needs.