SODIC Unveils New “Life Begins Here” Campaign for SODIC East
- Nada Armanious
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SODIC has unveiled a new campaign for SODIC East under the message “Life Begins Here.” More than
just a real estate development, SODIC East represents a thriving, fully integrated community where life is
in full motion—bringing everything people know and love about SODIC West to East Cairo, specifically
New Heliopolis.
Photo provided by SODIC
Master-planned by the globally renowned design firm Sasaki and spanning 655 acres, SODIC East offers a modern, multi-generational living experience defined by expansive green spaces, pedestrian-friendly streets, and a 15-acre Ravine—a lush central wellness promenade designed for leisure, wellbeing, and
connection with nature. At the core of this destination, you can’t miss SODIC Sports Club— one of the largest athletic and social destinations in East Cairo—already open and serving residents with premier facilities and experiences. The community is further supported by top-tier educational institutions and a
wide range of retail offerings, ensuring every essential of daily life is just moments away.
Photo provided by SODIC
This is the
perfect place for young families and couples seeking an active, dynamic, and ready-to-live lifestyle.
Photo provided by SODIC
The campaign perfectly captures the peaceful essence of daily life at SODIC East, echoing SODIC’s
vision of fostering community, connection, and a superior quality of life. With over 1,100 homes already
delivered and a growing number of residents enjoying its spaces, SODIC East stands out as one of the
few fast-delivering, move-in-ready communities in New Heliopolis—building on the brand’s long-standing
legacy of excellence, trust, and resident satisfaction