Sherine Nabil Transforms Spaces into Art and Paves a Visionary Path with N37
- Nada Armanious
Sherine Nabil, founder of N37, has carved a distinctive niche in the world of design and events with her company’s luxurious and immersive creations. The name N37 carries deep symbolic significance—3 represents creativity, artistic vision, and beauty, while 7 embodies achievement and fulfillment in creative pursuits. This philosophy is at the core of N37’s approach, shaping its innovative temporary spaces, themed events, and seasonal installations that captivate audiences and clients alike.
For the artist, design has always been more than a profession—it’s a passion and an “escape,” a medium through which she brings ideas to life. Whether in interiors, graphic art, or large-scale event experiences, creativity has guided her journey. “Not all ideas are doable within budget constraints, but over the years, I’ve learned how to merge creativity with practicality, turning ambitious concepts into tangible realities,” she shares. “Even when clients lean toward a more conventional approach, I strive to ensure my signature vision is present in every project, balancing their expectations with my artistic aspirations.”
Photo provided by N37
Sherine’s career began in account services at JWT, where she managed one of Egypt’s largest clients. This experience proved invaluable, teaching her the art of building and sustaining strong client relationships—a skill she has carried over to N37. “I learned how to truly listen to clients, understanding when to give them what they ask for and when to introduce a fresh perspective,” she says. Her philosophy of making clients feel “heard and part of the team” has fostered a collaborative approach that goes beyond the standard transactional experience, creating long-term, trust-filled relationships.
One of Sherine’s most celebrated achievements is N37’s latest Ramadan décor concept. Designed to blend Islamic architecture with modern artistry, the concept creates a unique Ramadan experience that reinterprets tradition in a contemporary context. Every installation tells a story—Islamic domes, mosque pillars, and modern Islamic lanterns come together to evoke the essence of Oriental tradition while embracing a modern aesthetic. The integration of contemporary materials such as glass and reflective mirrors in unexpected ways highlights the importance of preserving culture and tradition in today’s world.
Photo provided by N37
Sherine and her team ensured that each element was infused with modern materials to strike a balance between heritage and innovation, demonstrating that the fusion of both worlds can craft a narrative of its own. The client’s request was clear: a Ramadan décor concept that would stand out in the market, departing from conventional designs seen in previous years. The result was a breathtaking installation that set new standards in creativity and execution.
The journey to bring 5A to life was marked by meticulous attention to detail. From conceptualization to production, every aspect of the design was carefully curated, making this project one of the most intricate and rewarding endeavors for N37. The challenge was to present a traditional aesthetic in a way that was both unique and unfamiliar to the eye, yet instantly resonated with the warmth and nostalgia of Ramadan traditions and memories.
Photo provided by N37
Proud moments are many, but Sherine finds particular joy in her seasonal installations, where she relishes the challenge of reimagining recurring events with fresh, innovative designs. “I never limit my challenges—I challenge my limits,” she explains. “Each year, I push myself to bring new creative takes to the same events across different venues.” This mindset ensures that N37 continues to deliver captivating, dynamic experiences that evolve with time.
While trends serve as inspiration, Sherine ensures N37’s designs remain original and timeless. “Trends are great, but standing out within them is key,” she emphasizes. “I always integrate trendy elements—colors, materials, styles—but in a way that aligns with our client’s brand identity and tone of voice. The goal is to create something uniquely ours, something that speaks through design.”
Collaboration plays a crucial role in Sherine’s creative process. “Working with like-minded creatives and partners amplifies the power of an idea,” she says. “For every project, we hold multiple discussions to refine the brief and understand how the space should feel. An installation is an art form that communicates without words, so we make sure the audience’s first impression aligns with our vision.”
Photo provided by N37
The expansion of N37 into Dubai has opened new doors for Sherine, offering both exciting opportunities and unique challenges. As she navigates a highly competitive landscape of luxury design studios and production houses, she remains steadfast in her mission to establish N37’s distinctive presence. “We are ready to be your most unique partner,” she asserts, eager to make a lasting mark in Dubai’s thriving design scene.
Leading a team in the fast-paced events industry requires Sherine to foster a culture centered on creativity, quality, and meticulous attention to detail. “We spend more time together than with our actual families,” she reflects. “That’s why I emphasize open communication, frequent brainstorming, and an unwavering focus on quality. Having an eye for detail isn’t just important—it’s essential.”
As for the future, Sherine envisions boundless possibilities for N37. “I honestly want to take N37 to endless places,” she shares. With ambitions to expand into new markets and even venture into permanent space design, she is continuously pushing the brand’s creative boundaries. N37’s latest major project in Cairo is a testament to this vision—one she plans to unveil soon on Instagram.