
Pharrell Williams Curates 28 Rare Timepieces for “The Art of Time” Auction
- Nada Armanious
Pharrell Williams surprises the world once again, a true chameleon of culture, brilliantly navigating through diverse creative realms. This time, he steps into the world of horology by curating 28 rare timepieces for “The Art of Time” auction on Joopiter, the luxury platform he launched in 2022.
“The Art of Time” marks Joopiter’s inaugural watch-only sale, offering a curated selection of 28 exceptional watches chosen for their rarity, design, and cultural significance. More than mere timekeepers, these pieces are treated as works of art, each one telling its own story of craftsmanship and innovation.

Among the standout highlights of the collection is the Richard Mille RM 030 PSG, a sporty limited-edition created in collaboration with Paris Saint-Germain, featuring RM’s patented declutchable rotor and limited to just 100 pieces. There’s also the Audemars Piguet Bamboo “Black Diamond”, a sculptural white-gold timepiece set with 112 diamonds, and the Rolex Day-Date Ref. 18248 “Ferrite Dial”, crafted in yellow gold with a ferrite ceramic alloy dial and a bark-finished bezel and bracelet. Another rare gem is the Rolex Day-Date Ref. 18366, featuring baguette diamonds and a stunning lapis lazuli dial. Finally, the Patek Philippe Celestial Ref. 6104R-001 dazzles with its diamond-set bezel and grand complication movement that tracks the night sky over Geneva.