Inside Gucci Design Ancora in Milan
- Nada Armanious
Guests flocked to Gucci’s flagship store on Via Monte Napoleone in Milan, Italy to witness five breathtaking design icons by the esteemed Italian House during Design Week. The Gucci Design Ancora exhibition continues to ripple quite the buzz globally with its innovative showcasing of five icons of Italian design. The House’s Creative Director, Sabato De Sarno, collaborated with Michela Pelizzari, to curate this special project, which brought to life an immersive exhibition conceptualized by Spanish architect, Guillermo Santomà from April 15 to 21.
Photo provided by Gucci
Reedited and customized by Rosso Ancora, the icons comprised Storet by Nanda Vigo, Clessidra rug, Portaluppi Pattern Project by Nicolò Castellini Baldissera, Parola by Gae Aulenti and Piero Castiglioni, Le Mura by Mario Bellini, and Opachi by Tobia Scarpa. Each object was carefully selected to represent the golden age of Italian design, while underscoring the symbiotic relationship between designers and brands, craftsmanship, and industrial production.
Photo provided by Gucci
Photo provided by Gucci
Not only does each object speak volumes for itself, but it also lures you in a setting where every corner offers an immersive experience. In every room, the walls are curved and green, aiming to create a metaphysical space in which each object takes the spotlight, painting an idea rather than a product. The experience frees the objects from all conventional notions of how those objects are typically displayed or used, and rather allows guests to see them for their design, shape, materiality, and color.