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Ferragamo Unveils Spring/Summer 2024 Campaign


Ferragamo, the luxury Italian brand, has unveiled its Spring-Summer 2024 campaign, with a fresh, timeless take on the Ferragamo woman, celebrating femininity and the influence of women on Creative Director Maximilian Davis’s vision.

Photo provided by Ferragamo

The campaign stars Natalia Vodianova, captured by Italian artist, Vanina Sorrenti, who has perfected a form of iconography entirely based on the intimate study of women. From the collection to the photography, the campaign embodies Davis’s view of the chic, sophisticated, modern woman who expresses power, confidence, and tenderness. “My heritage, my background and my upbringing has always revolved around the influence and presence of women in my life,” shared Maximilian Davis. “And Vanina’s work is about seeing women in their natural surroundings, where they feel most at ease. Her gaze, and their comfort, is very powerful – and I want to make sure that the women who I work with and the women who I dress feel that way, too. ”

Photo provided by Ferragamo

The Spring-Summer 2024 collection, which explored parallels between Caribbean and Italian effortlessness, is directly reflected in the interiors of the campaign: parquet floors and mid-century furnishings paired with vibrant hues, and marked by a tone of distinct serenity.

Photo provided by Ferragamo

Featuring standout pieces such as the azure blue Hug bag, the optic white Fiamma bag, reversible belts, Gancini loafers, and the innovative cage heel inspired by the Ferragamo archive, the collection exudes a distinct Italian heritage and modernity. Natalia Vodianova, the star of the campaign, embodies the collection, emphasizing the importance of empowering the wearer through meticulous attention to proportions, structure, and silhouettes.

The new Spring-Summer 2024 collection can be discovered at Ferragamo’s flagship stores in Cairo, Egypt— Downtown Katameya Mall in New Cairo, and First Mall in Giza. The collection can also be found in the luxury multi-brand concept store, dstore.