BoConcept Opens Dubai Hills Mall Flagship, Marking a New Chapter in the UAE
- Nada Armanious
- Lifestyle
BoConcept has officially opened its Dubai Hills Mall flagship showroom, marking a significant milestone for the brand in the UAE and ushering in a new chapter under its renewed regional ownership.
Photo provided by BoConcept
Following a successful soft launch in November, the opening reinforces BoConcept’s commitment to contemporary Danish design within one of Dubai’s most design-forward retail destinations. The new showroom reflects the brand’s enduring philosophy — where craftsmanship, functionality, and timeless aesthetics come together to shape modern living.
Conceived as both a retail destination and a design-focused space, the Dubai Hills Mall showroom presents a curated selection of BoConcept’s living, dining, and home office collections. The interior showcases the brand’s emphasis on modularity and customisation, with designs created in collaboration with globally recognised creatives including Karim Rashid, Oki Sato (nendo), Morten Georgsen, and Helena Christensen.
The official opening brought together members of the regional design, architecture, real estate, and creative communities, underscoring BoConcept’s role within the UAE’s evolving design landscape.
Photo provided by BoConcept
Speaking at the event, Jesper Christensen, Director of BoConcept EMEA, described the showroom as an important step forward for the brand in the region, noting Dubai Hills Mall as an ideal platform to present BoConcept’s design philosophy to an audience that values quality, flexibility, and contemporary living.
Julia Fadeeva, Managing Director of BoConcept UAE, highlighted the importance of personalised service, emphasizing the showroom’s role in supporting both homeowners and interior designers through tailored guidance, technical expertise, and flexible design solutions.
With its official opening now complete, the Dubai Hills Mall flagship sets the direction for BoConcept’s next phase in the UAE — reinforcing its focus on thoughtful design, service excellence, and long-term growth.