Lebanese iconic fashion designer Elie Saab is set to create the ultimate immersive fashion experience for Riyadh Season 2024. Following the impeccable success of last year’s Riyadh Season, which generated global buzz for its creativity and advancement, Saudi Arabia is apparently taking the 2024 event up a notch by integrating fashion into its wonders.

The partnership was announced in London by His Highness Prince Bader bin Abdullah bin Mohammed bin Farhan Al Saud, Saudi Arabia’s Minister of Culture, Hamed Mohammed Hamed Fayez, Deputy Minister of Culture, the Lebanese designer Elie Saab, his son and the group’s CEO Elie Saab Junior, and Riyadh Season advisor Turki Al-Sheikh.

Saab will also unveil a new collection in the Kingdom, allegedly inspired by its allure. The designer expressed, “We will create something unprecedented and new to celebrate this important occasion in Riyadh, a city that supports creativity and cultural diversity in the region.” Stay tuned for further details.