Bottega Veneta Returns to Venice with Summer 2026 Campaign
- Nada Armanious
- Fashion
Bottega Veneta unveils its Summer 2026 campaign in Venice, captured through the unfiltered lens of Juergen Teller—where raw intimacy meets quiet grandeur. Set across the city’s poetic intersections of public and private life, the campaign is both a homage to the house’s Venetian roots and a confident opening statement for a new creative era under Louise Trotter.
Photo provided by Bottega Veneta
From the Giardini Napoleonici to storied palazzi, the Lido’s open horizons to intimate interiors, Venice becomes a living backdrop—its light, textures, and history echoing the collection’s balance of precision tailoring and tactile exuberance. Day and night dissolve into one another, mirroring the rhythm of modern dressing: structured yet expressive, composed yet deeply human.
Photo provided by Bottega Veneta
Subtle cultural echoes surface throughout—glimpses of lives once lived here, from Peggy Guggenheim to Truman Capote—placing the collection in conversation with the city’s enduring artistic spirit. Sculptural details, weathered tapestries, carved stone, and the resonance of music become visual metaphors for craft, memory, and emotion.
Photo provided by Bottega Veneta
At its core, the campaign spotlights an evolving dialogue with Bottega Veneta’s artisanship: a re-exploration of Intrecciato at its original dimensions and a refined evolution of the house’s most iconic bags. Rooted in place, rich in texture, and unmistakably forward-looking, Summer 2026 marks a quiet yet powerful recalibration of the house’s codes.