Jacquemus Partners with Monte-Carlo Société des Bains de Mer for a Seaside Summer Takeover
- Nada Armanious
Jacquemus has partnered with Monte-Carlo Société des Bains de Mer to bring its signature magic to the iconic Monte-Carlo Beach Club in Monaco, running until October 7. Renowned for its striking takeovers of the world’s most exclusive destinations, the brand announced its arrival with a creative campaign infused with its signature whimsy and color palette—celebrating the allure of the Riviera, its hospitality, and elevated experiences. Jacquemus will take over the legendary pier stretching over the Mediterranean, along with the poolside café, transforming both spaces with its playful aesthetic of banana yellow, coconut milk white, and black stripes.
Photo provided by Jacquemus
In the heart of the beach club, Jacquemus has opened two exclusive boutiques—the only ones of their kind in the Principality. The deck and pool area have recently been elevated with the arrival of the newly Michelin-starred Elsa restaurant, the launch of padel courts, and a series of upcoming restaurant openings, making the Monte-Carlo Beach Club the perfect setting for this high-summer collaboration.
Photo provided by Jacquemus
On the pier, sunbeds, parasols, and beach towels appear in either bright banana yellow or coconut milk and striped black, directly inspired by the “La Croisière” collection. Inside, the space is accented with original artworks by Renoir and Matisse, alongside curated furniture and books that evoke the Provence region—an endless source of inspiration for Simon Porte Jacquemus.